Q: How does Juice Life make its Fresh Juices?
Every day at Juice Life, we strive to provide nutritious juices of the highest quality. Every single juice is made in-house with ingredients that are as fresh and clean as possible. We use a cold-press juicing machine from Goodnature specifically designed to carefully limit the amount of pressure on the produce. This pressing system pulverizes the produce, which is then filtered through a permeable mesh pouch. The juice extracted is loaded with vitamins, leaving behind a pulp that is virtually bone dry. This method uses no added heat, limited pressure, and yields juice that contains organic compounds, making the juice more powerful and effective. Also, as a result, Juice Life products retain substantially more of the inherent enzymes, nutrients, probiotics, and minerals that are eliminated by pasteurization or HPP.
This is a very delicate and fine-tuned process, one that we love and take pride in. Every juice is pressed with the health and wellness of the person that may be drinking it in mind.
Don’t be fooled by the growing number of options on the market, and all of the competing claims about freshness, nutrition and manufacturing processes. In reality, many juices claiming to be fresh or cold-pressed are processed and pasteurized, and a lot of store bought juices are treated using unhealthy procedures in order to prolong shelf life. Pasteurization impairs the benefits of the vitamins and trace minerals present in juice by breaking down the nutrients. Another process which diminishes the nutritional value of juice is known as HPP.
Our cold-pressed juices are not made to have a long shelf life, and therefore heat, high pressure and/or preservatives are not necessary!
Cold Pressed Juice vs. Myths and Marketing
It’s no secret that more and more people are waking up to the amazing benefits of raw, fresh juices as an essential part of their diet. As demand keeps growing, so has the number of products on the market – and unfortunately the messaging and marketing around some of these products has become misleading. We would like to help filter out the myths and understand the facts about juice.
Q: Heat Pasteurization, HPP, Raw, Fresh? What do all the different terms mean?
The starting point in this conversation – the most important factor in the equation – is that heat and pressure reduce quality and diminish nutrition levels compared to fresh, raw juice. There is no denying this, although you will find various juice companies using glossy marketing or careful word choice to deflect customers away from the fact that they use a form of pasteurization to make their juices.
Q: What’s wrong with pasteurization? Doesn’t that kill germs?
Sure, in fact most juices typically found in grocery stores are heat pasteurized. That gives them a long shelf life, but it also breaks down the juice character, enzymes and nutrition value substantially. Juice can be mass produced with enough time to get on the trucks and out to the stores, but it’s not doing much for your body – and let’s not even start talking about added sugar. The bottom line is that heat pasteurization yields the longest shelf life and the lowest nutritional value.
Q: What about HPP, is that better?
Is it better? A little. But, HPP or “High Pressure Processing” is another form of pasteurization. HPP is a clever marketing term used in place of “cold pasteurization” for a process that applies immense pressure to pasteurize juice. Some companies use the HPP form of cold pasteurization, at the cost of nutritional value – again because it extends shelf life.
Q: How much pressure are we talking about with HPP?
This is the key to understanding HPP. Why not adopt a process that gives longer shelf life and makes it easier to make profit? The loss of nutritional value is enough, but the process is truly shocking. The reality is that the massive hydraulic presses used to make HPP juice – including by some companies whose names you’d recognize – apply pressure as high as 90,000 to 120,000 PSI. That is 6 to 8 times the pressure of being at the bottom of the deepest part of the ocean being applied to every juice component during manufacture!
Q: What about the terms “Fresh” and “Raw”? Can any juice company use these terms?
The answer is No! In fact, in recent years several HPP juice companies – again names you’d recognize – have faced litigation over their attempted use of “fresh” and “raw.” They’ve been blocked from using these terms because when you use pasteurization (heat or cold/HPP), the products you create are neither Raw nor Fresh according to health officials.
Why Juice Life Juice?
Humanity has lived and flourished on planet earth for thousands upon thousands of years, almost all the while sustaining themselves on natural produce. It is only very recently in human history that modern science and commercial forces have so radically changed the landscape of what we take in to sustain our bodies.
Every one of us, no matter how health conscious is bombarded by unhealthy food options, many of which may sneak into our diets without us realizing it. Our world is inundated with additives, chemicals, preservatives and manufacturing processes that adversely impact nutrition levels of the foods we consume.
Numerous studies have demonstrated that fruits and vegetables can help guard against oxidative cellular damage, which comes from everyday exposure to environmental toxins and other harmful chemicals. Fruits, vegetables and plants have the power to nourish every single cell in your body, the natural way.
The phytonutrients found in fruits, vegetables and plants help protect against many ailments like heart disease, asthma, inflammation, liver disease, urinary tract infections, skin disorders, weight control, diabetes and a plethora of other health conditions.
Consuming fresh, raw fruits and vegetables, specifically their juice, enables your body to easily absorb these valuable nutrients called flavonoids and anthocyanins. And because juice is easily digested, these precious liquids go straight into your bloodstream, creating a flood of vitamins, enzymes and minerals into the body. Plus, recommended raw, clean, fresh juices are one of the best and gentle ways to cleanse the body, in addition to giving a nutritional boost.
A word on fiber – Many ask, why remove the fiber? Fiber comes in two forms; soluble and insoluble. Both types are involved in scraping or absorbing wastes from the digestive system, however the bulk fiber requires much more energy from the digestive system to process. Think pulp! By separating out the bulk fiber, juicing gives us the advantage of power-packed nutrition that is easily digested and readily absorbed into the body.
In other words, juicing does remove the insoluble fiber but the soluble fiber remains in the juice. In the end, you are still reaping the benefits of fiber in a soluble form.
Of course, bulk fiber is good for you too. It’s vital to health, and we encourage you to eat your fiber! Remember, there is no fiber in meat and animal byproducts, as fiber (soluble and insoluble/bulk) is only found in plant based foods.
Think about it! How exhausting it would be to try to consume 5 pounds or more of fruits in a day? Every day. It’s tough! Juicing is the best way to consume more fruits and veggies than you might otherwise get or vegetables that you normally wouldn’t eat. Bottom line … juicing is about getting concentrated amounts of nutrients into your system quickly and effectively, including beneficial soluble fiber, to nourish and help achieve the greatest health possible!
Certainly, Juice Life is not advising that you should avoid solid food or that juice is the only way to stay in good health. What we are advocating is to add juicing into your daily life for supplemental nutrition, and when you desire to target a certain area or aspect of health, juice is perfect for cleansing as well.
Most people can’t eat sufficient raw fruits and vegetables in a day to satisfy the body’s nutritional needs. So, why not juice instead! Let Juice Life be a part of your daily healthy lifestyle! It just makes sense.
It’s time to join the Juice Life!